This promo comes around pretty much every year and while not earth-shaking, it’s a good way to get rid of orphaned hotel points you can’t use. I got rid of 2000 unusable Club Carlson points but couldn’t transfer my 2000-ish odd Hilton points because their minimum transfer is 10,000 points.
You need to register for the promo, then go to your hotel account and initiate the transfer.
This is a good opportunity for people who have lots of Marriott points (from credit cards?) but don’t need a hotel stay or want to do one of the travel packages. Since I am not up on luxury hotels, I will refer you to Loyalty Lobby for a better explanation.